Let’s talk digital marketing. Digital marketing, or Internet Marketing as it is also called, is an umbrella term used to encompass all your online marketing efforts. When creating your customized digital marketing plan, we leverage Google search, email, social media, and your website to find and connect with your potential customers.
We offer local digital marketing services in Kingston, Belleville, Cobourg, Port Hope, Peterborough, Durham Region and throughout Ontario, Canada and the USA. Please Contact Us for more information.
In the world of digital marketing, there are tactics that we use to aid in our efforts. SEO, or Search Engine Optimization is one many people have heard of, but perhaps aren’t quite sure what it entails. SEO is the process of optimizing your website, to increase your organic rank in Google. A high rank in google, means more organic (non-paid) traffic to your website. We know what SEO tactics work, and which ones will get you penalized.
Social Media Marketing is another tactic to use in Digital Marketing. Social media is being used more and more by perspective customers. An effective social media marketing campaign will promote your brand and content on social media which will increase brand-awareness, drive traffic to your site and generate leads.
Having much experience in Social Media for Business, we can set up custom, professional pages for each platform that is relevant and appropriate for your business. We can maintain and monitor your social media community, create ad campaigns, and push your brand further in the world of social media.
Pay-Per-Click, otherwise known as PPC, is a method of advertising where you pay a publisher like Google AdWords, every time your ad is clicked. If your ad is not clicked, you don’t pay anything. Our PPC Management Services utilize our experience to setup, manage, optimize, and monitor the status of your campaigns.
Email Marketing is used by companies to connect with their audiences through the promotion of contests, specific website content, discount and events, and it is a great way to drive traffic to your website.
Content Marketing is the type of marketing that involves the creation and sharing of relevant, valuable, quality content online. This is done by way of Blog Posts, Workbooks, Infographics, and Case Studies. This type of marketing is done to attract and retain a clearly defined audience. It is not done to always promote your brand, but to stimulate interest in its products and services.
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Serving Belleville, Peterborough, Kingston, Cobourg, Port Hope, Durham, and all areas of Ontario.