Why is social media important for business? Social platforms like Facebook, LinkedIn and Twitter help your business connect with your customers on a platform that they are already using. Social media marketing also increases awareness of your brand, and boosts leads and sales. And with 3 billion people around the world using social media, this isn’t something you can ignore anymore – this isn’t a passing trend. If you’re not utilizing social media marketing, you’re missing out on an incredible digital marketing opportunity.
In addition to being a great way to improve your brand awareness, social media marketing is also cost effective. Setting up most accounts is free, and if you choose to spend money on paid advertising within the platforms, you specify how much or little you want to spend, and can zero in on your target audience. We’ve found that Facebook is very cost effective in reaching a large audience for a small investment.
Social media is a good way to interact with your customers. The more you connect with a user, the more likely you are to convert them to a customer. With Facebook messenger for example, it makes communicating with a user extremely easy, and enables you to get back to them within minutes. If you can answer someone’s question within a minute, don’t you think they are more likely to convert.
INCREASED WEBSITE TRAFFIC
Another benefit of social media is that it helps increase traffic to your website. When you share content on social media, you are giving users a reason to visit your website. The more you share, the more traffic you will gain.
There is no doubt that social media marketing is advantageous for businesses of all sizes. When done correctly, your social media marketing strategy will lead to an increase in website traffic, customer loyalty, improved customer relationships, and better SEO. And all this leads to more leads, sales and conversions.