Website Mistakes to Avoid
A good website is an integral part of your business. Many consumers judge a business’s credibility based on how good their website looks and functions. And you only have about 15 seconds to impress your visitors before they leave. If a potential customer is browsing on their phone and you don’t have a mobile version of your website, chances are they’re going to leave and look for a company who does.
We’ve compiled a list of 5 website mistakes that you should try to avoid.
1. Business Information that is out of date or not consistent across all channels. When customers look at your contact information, they expect it to be correct and up to date. The last thing you want is a potential customer emailing your old email or calling a number that doesn’t belong to you anymore. Your information should also be consistent across all channels. For example, your phone number on your website should match the phone number you have listed on your Facebook page. Sometimes people will put their direct line in a directory, but this causes confusion for the end user, as they are left wondering which number they should call, or if these are even the same businesses.
2. Too much text. Too much text can scare people away. People online tend to want to find their answers right away, and don’t want to have to read or scroll through paragraphs to find them. Have your most important information near the top of the page and easy to find. When it comes to writing in-depth articles for your website, you don’t need to keep these short. But break them up with headings, images and paragraphs.
3. Slow load times. We’re all enticed by the cheap website hosting companies, but when it comes right down to it you end up hurting your SEO and user experience. I’m not saying you have to go with the most expensive company, but if you’re buying paying rock-bottom for hosting, chances are you’re not getting a quality service. Internet users expect a website to load in 2 seconds or less, or they are ready to hit that back button and move on to the next site. There are different things you can do to speed up your website’s load time. Making sure your images are sized correctly and removing unnecessary plugins is a good start. A slow website is a guaranteed way to lose visitors and damage your search engine rankings.
4. No social media integration. When you integrate social media into your website, you give your users to opportunity to share their favourite article easily. WordPress makes it very easy to integrate your social media channels into your website. Many themes have it built right in, but if not, there are many great plugins that you can use to get the job done.
5. Marketing your content. You can have the interesting and informative content on your website, but it means nothing if no one sees it. One of the best ways you can market your content is through social media. Whether it’s products, services, or articles, promoting this content on social media is a great way to increase your brand exposure and bring visitors to your website.