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Local Search Marketing

Local Search Marketing

Local SEO: Can your customers find you?

Are you on the local search map?

What you need to know about Local SEO and Local Search marketing.

 

Local search marketing is anything you do online to help promote your business.  It is an effective way to market your business to your local customers.  Local SEO uses a variety of strategies such as: making sure the business ranks well in search engines, showing up in business directories, having a fully optimized Google My Business and Bing Places for Business listing, local content marketing, reviews and ratings and more.

 

Why Local SEO service help you attract new customers.

 

The Internet vs the phone book: More and more people are switching from the old phone book method of finding a business, and are turning to the internet to find local businesses.

 

Where in the world? Local search marketing is targeted to your area…you know, where your customers are.

 

Yelp, FourSquare, etc: Local directories often dominate the first page of local search results, and not only that, but the popular directories have a higher conversion rate that traditional forms of advertising.

 

Mobile is on the rise: People can find you on the go.  More and more customers are using their mobile device while on the go to find local businesses.  Local SEO makes sure people can easily find you from their desktop, and their mobile device.

 

ROI: Local SEO and search marketing has a great return on investment.  Traditional marketing efforts like newspaper ads, direct mail, etc, is expensive.  With online marketing you can target the people who are looking for you, and where they’re looking for you, for a much smaller cost.  You can use paid ads such as Google AdWords, or you can take advantage of free local SEO opportunities like setting up your Google My Business account.

 

5 stars: Consumers trust online business reviews.  It’s the word of mouth of the internet.  You can drastically increase your company’s online reputation if you receive positive reviews.   I know I read them when I’m looking for a new business.  So not only can people find your business, they can also learn why they should trust you and do business with you.

 

Listings:  There is more to local search than just submitting your listings to local directories.  You need to make sure your listings are claimed/verified, accurate and optimized.