What is SEO & Why Does it Matter

What is SEO

What is SEO & Why Does it Matter

Thinking about SEO and wondering what it is, and how it can help your business? Worried that you don’t have the skills to get started, or the budget to hire someone else to do it. SEO doesn’t have to be expensive. It is an affordable and effective way to reach new customers, bring them to your website, and increase sales.

What is SEO? SEO stands for Search Engine Optimization. It is a way of setting up and structuring your content and website to be easily found through organic (un-paid) search engine results. This isn’t to be confused with paid search results, otherwise known as PPC or Pay-Per-Click. These are the sponsored ads at the top of search engine pages. These days I hear more and more people tell me that they scroll right past those, and look for the “real” search engine results … organically ranked websites.

Why is SEO important? It’s important because without it, you risk losing potential customers to your competition, because they show up higher in search engine results than you. You know yourself from searching for different things online that you click on the first few results that look like they match what you’re looking for. You don’t scroll to page 2 or 3 unless you don’t find your information right away. That is why SEO and showing up well organically, is so important to businesses.

The long and short of it is, SEO is extremely important and should be a part of your business strategy if you are to stay ahead of your competition. Give yourself the opportunity to connect with as many potential customers as possible. Contact us to find out how we can help.

We are a full service SEO company offering the latest in search engine optimization and best practices. We also offer services such as web design and development, mobile website design, Social Media Marketing and Management, Google Business Optimization to clients all over Ontario and the USA. We have offices in Belleville and Cobourg Ontario, but we service all of Ontario (and the world!) including Peterborough, Grafton, Durham, Port Hope, and Kingston.

What will an SEO company do for me? The first step to every good SEO strategy plan, is an SEO Audit. An SEO audit consists of 2 areas. Current ranking analysis and technical review. Basically this will tell you if your website properly optimized and showing up in search results, and how your website is currently performing and changes that should be made to enhance it’s performance. From here a road map will be created to outline areas of improvement, and work would begin!